Raoust + Partners

This credit union has its main branch in tight-knit Franklin, Virginia. It has 19,554 members and assets of $200,837,907. The welcoming tone of the credit union's communications, with visuals of trees, branches and roots, reflects the close,family feel of the community.

Challenge: To introduce Bronco’s new brand at a branch opening in a new city.

Approach: After establishing their new brand with the tagline Welcome Home, Raoust + Partners created this new campaign, which captured the feeling of warmth and family that Bronco was all about, and presented it to a community full of potential members. Along with print ads, collateral materials and wearables, we put together a grand opening festival event with an old-fashioned flavor that included a big tent, a popcorn machine and a hotdog vendor. We also gave out family tree posters that supported the Bronco brand.