Raoust + Partners

This credit union, the largest in Mississippi, is headquartered in Gulfport with 189,099 members. It has $1,852,833,357 in assets. Its core brand works to show members what matters to them matters to the credit union, in good times and challenging times.

Challenge: To engage high school students.

Approach: Keesler Federal Credit Union had the opportunity to get into Biloxi High School to teach financial education. They asked Raoust + Partners to create a message that would resonate with the teens in tone, look and feel. We created the Money Talks campaign, promoting a financial literacy program that included a letter to parents, as well as wearables, posters, pamphlets, and stickers that talked to teens without talking down to them.