Raoust + Partners

This credit union has assets of $2,197,204,728 and is headquartered in Linthicum, Maryland. It has 245,021 members and is concentrating on attracting a broader, younger market. With this in mind, we created a more promotional solution that included a fun contest and engaging movie connections.

Challenge: To promote a new checking account.

Approach: Raoust + Partners created a unique angle to get people to open a checking account in this market, setting it apart and generating excitement. We developed a give-away program where anyone who opened a checking account received free movie tickets, and a grand prize-winner received a trip for four to Universal Studios in Orlando. The branch merchandising, print ads and radio spots were amusing and fun, using the enticement that members could “see” movie stars with their new account.